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Perihan AbouZeid

Hi, I'm @PerihanA. Welcome to my profile!

Perihan AbouZeid's Bio:

I am currently an MBA candidate at MIT Sloan School of Management; and a recipient of the Legatum Fellowship for entrepreneurs, and the Dean's Leadership fellowship. I have 6 years of experience in online marketing and communications, with multinational corporations, and start-ups. In 2012, I received the Best Female Entrepreneur Award from the MIT Enterprise Forum - Pan Arab Region. Outside of the professional world, I love nothing more than adventurous traveling. I have been to more than 40 cities around the world, where I did activities like skydiving, bungee jumping, hiking and others. I also played basketball competitively for 8 years.

Perihan AbouZeid's Experience:

Co-Founder & CEO at Qabila Media Productions
December 2012 - August 2013
Qabila Media Productions, a media content creator that capitalizes on crowdsourcing and digital media to produce content that bridges the gap between entertainment and the intellectual need of target audience. Leadership and Teamwork: o Elected by other founders to sit on the Board of Directors and represent the company in all public engagements o Supervised and coached a team of 5 directors, who led 21 artists, producers, and script writers o Introduced weekly workshops and monthly team gatherings to maintain team spirit and develop employees' skills o Capitalized on personal network to establish partnerships with established organizations and receive celebrity endorsements Business Development and Communications: o Developed new business model that led to a 200% growth in customer acquisitions in one year o Spearheaded a regional expansion plan and established a client base in 6 new markets o Initiated a short film festival as a new business arm, which led an extra 10% in projected revenues o Created marketing strategy that accelerated audience reach to 20 million views, across 9 Arab countries Analytics: o Constructed business plan, establishing financial and operational objectives of the startup o Developed pricing structure for the three different production services offered by the company o Managed operational cash-flow, and developed consistent costing model for productions o Built and presented quarterly financial and operational reports to the Board of Directors on the company's performance against pre-set objectives
Account Strategist at Google
December 2011 - December 2012
o Consulted technology and e-commerce clients on their online advertising strategies with Google o Pitched product launches such as YouTube ads to clients, with 75% success rate o Identified campaign optimization opportunities, which grew top client's advertising spend by 20% o Used influencing and relationship-building skills to provide Google-caliber client service and market analysis, which guaranteed immediate clients' trust
Co-Founder & Communications Director at Qabila Media Productions
April 2011 - December 2012
o Developed communications strategies and programs from vents and media presence to partnerships and public engagements. o Built and managed comprehensive talents management activities, including recruiting and expanding a 2000+ volunteers base.
Freelance Trainer at ADAA' Training Agency
November 2007 - November 2011
o Delivered and facilitated experiential learning programs to youth (aged 15-25) on Business Planning, Team Building, Sales, Presentation Skills, and other topics.
Partner & Business Development Manager at ELSOU2.COM
January 2010 - October 2011
o Managed the Business Development Unit, for Egypt's 1st online supermarket, covering all marketing and sales activities. o Constructed a marketing master plan and led the business to an acquisition customers. o Formulated the online ad sales strategy, and integrated pricing model into the financial plan.
HR Communications Supervisor at TE Data
December 2009 - August 2011
o Developed employer branding strategy, which doubled the number of top job applicants o Revamped and managed the internal communications strategy, which increased employee satisfaction rate by 35% o Introduced HR quality manual, to meet the corporate quality standards and objectives o Managed cross-functional projects, with a total budget of $3mil
Co-Founder at FilmCollectively
June 2014
FilmCollectively is an online platform for filmmakers to connect with their audience and talents, and find the resources needed, to produce their films.
Managing Director at MIT $100K Entrepreneurship Competition
February 2014

Perihan AbouZeid's Education:

Massachusetts Institute of Technology
2013 – 2015
Master of Business Administration (MBA)
The American University in Cairo
2003 – 2008
BBA
Concentration: Business Administration - Marketing
York University
2005 – 2006
Study Abroad
Concentration: Administrative Studies - Marketing

Perihan AbouZeid's Interests & Activities:

Travel

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